UX & Product Design
The 'UX and Product Design' cluster provides a comprehensive perspective on the principles, methods, and tools necessary for designing user-centered products.
- Knowledge domains
- /Thematic areas
- /Segments
- /Building blocks
Design Thinking
Design Thinking is a creative problem-solving approach that focuses on the user.
Double Diamond
A four-phase design framework (Discover, Define, Develop, Deliver) for structured problem discovery and solution development.
Jobs-to-be-Done
Jobs-to-be-Done is a concept that helps understand customer needs by focusing on the tasks they want to accomplish.
Card Sorting
Card sorting is a user-centered method for organizing content and revealing mental models. Participants group labeled cards to validate navigation, menus and taxonomies.
Content Strategy
A systematic method for planning, creating and governing content with a focus on audiences, channels and governance.
Information Architecture (IA)
Information architecture structures content, metadata and navigation to improve findability and usability of digital products.
Prototyping
A structured, iterative method for rapidly creating models or simulations to test assumptions, gather feedback, and support decision making.
User Journey Mapping
A structured method to visualize user or customer experiences across touchpoints. It aims to identify needs, pain points and opportunities for improvement.
Wireframing
A compact method for early structuring of user interfaces, focusing on layout, information hierarchy and interaction flow without visual design detail.
Diary Study
Longitudinal qualitative research method in which participants keep diary entries about experiences, context and emotions.
Usability Testing
A method to evaluate a product's usability by observing real users performing concrete tasks.
User Interviews
Qualitative interviews with users to gain insights into needs, goals, and context of use.
A/B Testing
A method for conducting comparative tests to evaluate variations.
Heuristic Evaluation
A rapid, expert-based usability inspection that identifies and prioritizes UI issues using standardized heuristics.
System Usability Scale (SUS)
A standardized ten-item questionnaire for rapidly measuring perceived usability of products. Produces a single numeric score for evaluating and comparing interfaces.
Atomic Design
Atomic Design breaks UI systems into reusable, hierarchical components (atoms → pages) to improve consistency and enable efficient collaboration between design and development.
Design System
A reusable set of UI components, rules and documentation to ensure visual and functional consistency across products.
Figma
Figma is a cloud-based design tool for UI/UX design.
Penpot
Open-source tool for collaborative UI design and prototyping with support for design systems and developer-friendly exports.