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Jobs to be Done (JTBD) is a structured product method for identifying the concrete tasks customers hire a product to accomplish. It shifts focus from demographic segments to situational user needs and supports prioritization, idea validation, and outcome-driven roadmaps.
Use this profile to understand the building block briefly, place it in the model, and switch to the 360° assessment when needed.
Executable approach: can be applied and produces an outcome.
What organizes, connects, or makes decisions possible.
Jobs to be Done examines the task people want to accomplish with a product or service in a particular situation.
The idea grew in innovation and product research and was popularized by Clayton Christensen and colleagues as an explanation of buying and usage decisions. It shifts attention from product features to the progress a person seeks.
A person has a trigger, desired progress, and obstacles along the way. A product is “hired” when it performs that job better than the alternatives in the situation.
The job describes the progress someone seeks.
Triggers and circumstances shape the decision.
Doing nothing and competing solutions may fulfil the job.
JTBD helps uncover needs behind stated requests and align product decisions with them. It fits discovery and positioning; a job is not a complete solution or market size.
Where this building block is located in the topic model.
Explore how this building block connects to concepts, methods, technologies, and tools.
These sources establish the term and its professional meaning.
All direct connections of the current building block in a compact text view.
This classification shows where the building block typically matters, how demanding it is, and what kind of impact it has in the model.
The level within the organization (enterprise, domain, team) at which the AssetBlock is applied.