Classification
2- Complexity
- Medium
- Impact area
- Business
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JTBD is a customer-centered method that aligns product decisions around the concrete tasks and desired outcomes customers try to accomplish.
360° overview
Six perspectives place the building block in context. The numbers show where each perspective continues in the reading path.
The building block at a glance
Jobs to be Done (JTBD)
360°
Integrations
Miro or MURAL for workshops and mapping
+2
Focus on jobs and desired outcomes, not on demographic segments.
Value stream stage: Discovery