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Prototyping is an iterative method for rapidly creating tangible models or simulations of a product or feature. It enables validating assumptions, collecting early user feedback, and reducing risk. Useful in discovery and design phases to clarify requirements and align stakeholders on potential solutions.
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Executable approach: can be applied and produces an outcome.
What organizes, connects, or makes decisions possible.
Prototyping makes a product idea tangible as a simplified model so assumptions can be tested early and decisions improved through feedback.
Prototyping belongs to design and product development and has no single author. ISO 9241-210 describes prototypes as part of a human-centred, iterative development process.
Choose the riskiest assumption and build only the detail needed to test it. Let representative people use the prototype, observe questions and dead ends, and then decide whether to discard, revise, or implement. A prototype is a learning instrument, not an unfinished final product.
Level of detail follows the assumption that must be tested with reasonable effort.
Usage observations show whether the concept and interaction are understandable.
Repeated adjustments connect findings to an improved solution.
Prototyping reduces early errors and gives product, design, and engineering a shared object for discussion. Its signal depends on realistic tasks and suitable participants; positive reactions do not prove market impact.
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