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User Experience (UX) describes the holistic experience a person has when interacting with a product or service, covering perception, emotions, and efficiency. UX includes user research, interaction and information architecture, and visual design. The goal is user-centered design that increases satisfaction, task success, and business value.
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User experience covers a person's perceptions and responses before, during, and after using a product or service.
Don Norman popularized the broad term user experience at Apple in the 1990s. ISO standards for human-centred design later framed UX as the holistic experience of a product, system, or service.
Consider expectations, actions, and consequences across the usage situation and test them with real users.
UX describes the complete usage experience.
Expectations, context, interaction, and outcome shape experience.
Research needs and iteratively test usage situations.
UX supports digital products where clarity and goal achievement matter.
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