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SMART is an established method for formulating clear, verifiable goals. It structures objectives using five criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to improve transparency and accountability. SMART is used for product, project, and personnel goals and supports focused planning and outcome measurement.
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SMART formulates goals so they are specific, measurable, achievable, relevant, and time-bound.
George T. Doran proposed the SMART acronym in a 1981 management paper. It arose from the need to translate broad intentions into verifiable objectives for planning and management.
Check a goal letter by letter: what exactly should happen, how will it be measured, can available means achieve it, why does it matter, and by when?
The goal clearly states what should be achieved.
Measurable criteria show whether the goal was reached.
A date or period limits goal pursuit.
SMART makes goals discussable and supports progress control. Teams can clarify expectations and spot deviations earlier.
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