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The SCAMPER model is a structured creativity method using seven perspectives (Substitute, Combine, Adapt, Modify, Put to other use, Eliminate, Reverse) to systematically rethink existing products, processes, or problems. Teams use it for idea generation, rapid prototyping and exploring solution variants in facilitated workshops.
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SCAMPER is a creativity technique that develops existing products or ideas through seven kinds of deliberate change questions.
SCAMPER is associated with Bob Eberle, who popularized the letter sequence in the 1970s as a mnemonic for Osborn’s ideation questions. The approach therefore belongs to the Creative Problem Solving tradition.
Work through seven prompts: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Each changes one aspect; then select the ideas that can work.
Ask which part could be replaced by something else.
Join elements, functions, or perspectives in a new way.
Temporarily invert sequence, assumptions, or roles.
SCAMPER gives workshops and individuals concrete starting points when an existing solution feels stuck. The prompts create options; evaluation and implementation are separate steps.
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