360°
Concept#Product#Governance

Value Proposition

The value proposition defines the clear benefit a product or service delivers to a target customer. It combines customer needs, key benefits and differentiation into a concise statement and guides product strategy, marketing and sales. A focused value proposition helps prioritization, positioning and communication across the organization.

This block bundles baseline information, context, and relations as a neutral reference in the model.

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Definition · Framing · Trade-offs · Examples

What is this view?

This page provides a neutral starting point with core facts, structure context, and immediate relations—independent of learning or decision paths.

Baseline data

Context
Organizational level
Enterprise
Organizational maturity
Intermediate
Impact area
Business
Decision
Decision type
Organizational
Value stream stage
Discovery
Assessment
Complexity
Medium
Maturity
Established
Cognitive load
Medium

Relations

Connected blocks

Directly linked content elements.

Structure · Contains
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