Classification
2- Complexity
- Medium
- Impact area
- Business
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Core idea that defines the clear benefit a product or service delivers to a target group and serves as a guideline for product strategy, marketing and sales.
360° overview
Six perspectives place the building block in context. The numbers show where each perspective continues in the reading path.
The building block at a glance
Value Proposition
360°
Integrations
CRM systems for audience segmentation
+2
Customer needs first: formulations derive directly from validated user needs.
Value stream stage: Discovery