Classification
2- Complexity
- Medium
- Impact area
- Business
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A structured method to visualize user or customer experiences across touchpoints. It aims to identify needs, pain points and opportunities for improvement.
360° overview
Six perspectives place the building block in context. The numbers show where each perspective continues in the reading path.
The building block at a glance
User Journey Mapping
360°
Integrations
Analytics platforms (e.g. Google Analytics)
+2
User-centred: derive decisions from user observations
Value stream stage: Discovery