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A structured model by John Kotter for managing organizational change through eight sequential steps.
Kotter’s 8-step model is a structured framework for managing organizational change. It outlines eight sequential actions from creating urgency to anchoring new practices, aimed at minimizing resistance and ensuring durable transformation. It functions as a practical roadmap for change initiatives at team and enterprise levels.
Share of employees adopting new practices.
Targeted visible wins within defined periods.
Extent to which new practices are integrated into processes and KPIs.
A pilot produced early wins that were leveraged to drive broader adoption and create buy-in.
Leadership formed a coalition, communicated a vision, and embedded behavior changes into performance reviews.
Structured steps helped reduce uncertainty and establish common ways of working.
Create and communicate urgency
Develop guiding vision
Identify, achieve and publicize early wins