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App Store Connect is Apple's platform for managing and publishing iOS, iPadOS, macOS and tvOS apps. It provides app uploads, TestFlight distribution, pricing, metadata and reporting. The App Store Connect API enables CI/CD automation. Access control and role management support team workflows and compliance.
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App Store Connect is Apple's service for managing, testing, reviewing, and publishing apps for Apple platforms, including pricing and distribution information.
The service grew from the need to manage an app's post-development lifecycle for submission and distribution in one place. Apple combines App Store publishing, TestFlight, review, and reporting in a developer service.
A team creates an app and version in the service, uploads builds, and first distributes them to testers. Metadata, price, and availability are maintained; the version then passes Apple's review and is published. Sales and usage reports provide feedback for the next version.
Uploaded builds are assigned to a managed app version.
TestFlight distributes prerelease versions to selected testers.
Apple reviews a submission before publishing it in the store.
Description, screenshots, price, and availability shape the published listing.
App Store Connect is central when apps for Apple platforms need testing, submission, and App Store distribution. Teams must plan for review times, certificates, privacy disclosures, regional availability, and version maintenance.
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