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Brainstorming is a collaborative method for gathering ideas that allows team members to develop creative solutions in an open environment. This technique promotes idea exchange and can be applied in various contexts.
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Brainstorming gathers many ideas in a time-boxed phase before they are evaluated and developed.
Alex Osborn popularized the method in his 1948 book Applied Imagination. He responded to the observation that early criticism suppresses group ideation, so he separated idea generation from evaluation in time.
Imagine a wide funnel: many thoughts, including unfinished ones, may enter at the top. Further down, they are sorted, combined, and tested for usefulness.
Participants do not criticize ideas during the collection phase.
Many suggestions increase the chance of unusual approaches.
Participants combine and improve existing suggestions.
Brainstorming opens the solution space and makes early contributions visible. Unmoderated sessions can produce groupthink or dominance by louder voices; evaluation, selection, and solo ideation need separate steps.
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