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Stakeholder management is a structuring concept for identifying, analysing and deliberately engaging stakeholders in projects and organisations. It defines roles, communication channels and decision authorities to align goals, reduce risks and secure buy-in. It includes analysis, prioritisation and continuous relationship maintenance.
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Stakeholder management identifies, assesses and shapes relationships with people or groups that affect or are affected by an initiative.
Stakeholder management grew from organisational and project work where differing interests, influence and impact must be considered systematically.
First identify groups and interests. Then assess influence, impact and expectations and agree suitable forms of participation and communication. The analysis is ongoing: interests change, and participation must not imply decision authority that does not exist.
Relevant stakeholders are made visible and engaged appropriately.
Interests, influence and impact determine communication and participation priorities.
A stakeholder register and regular reassessment keep the work aligned.
Stakeholder management improves alignment, buy-in and early risk detection in products, projects and governance.
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