Easy-to-measure indicators displace risk-based quality evidence.
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Theoretical construct: explains a term, principle, or mental model.
Concrete cog in the system that works inside larger relationships.
Misleading quality metrics are easy-to-measure indicators that distort the actual quality of a product or delivery.
The problem became visible in software and management practice when teams optimized targets while losing sight of purpose. Goodhart’s law summarizes this recurring measurement problem.
A metric is a thermometer, not the weather. Optimizing the thermometer produces better numbers, but not necessarily better conditions.
A metric can lose meaning when it becomes a target.
Metrics should support decisions and be checked against outcomes.
Satisfaction, defects, and impact complement activity counts.
Thoughtful metric design prevents perverse incentives and focuses quality work on user and business outcomes.
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