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The Growth Map is a strategic tool that helps companies identify and prioritize growth opportunities. It provides a visual representation of markets, products, and customer needs to make informed decisions and allocate resources effectively.
Use this profile to understand the building block briefly, place it in the model, and switch to the 360° assessment when needed.
Theoretical construct: explains a term, principle, or mental model.
What you need to understand to reason about a domain.
Place growth options along market and offering dimensions so expansion and diversification can be compared.
The classic Ansoff matrix is attributed to Igor Ansoff and was published in 1957. A growth map turns this logic into a visual decision view.
Existing or new market meets existing or new offering. The four cells show how novelty increases learning needs and risk.
The purpose and boundary of the concept.
The elements and interactions that make it work.
Conditions, benefits, and limits in use.
The map structures strategy dialogue but does not replace market validation or hypotheses about capabilities and impact.
Where this building block is located in the topic model.
No structure path available.
Explore how this building block connects to concepts, methods, technologies, and tools.
These sources establish the term and its professional meaning.
All direct connections of the current building block in a compact text view.
This classification shows where the building block typically matters, how demanding it is, and what kind of impact it has in the model.
The level within the organization (enterprise, domain, team) at which the AssetBlock is applied.