Content Strategy

A systematic method for planning, creating and governing content with a focus on audiences, channels and governance.

Content strategy defines goals, audiences, content types and governance processes for planning, creating and distributing content purposefully.

Maturity

Established

Cognitive loadMedium

360° overview

Six perspectives place the building block in context. The numbers show where each perspective continues in the reading path.

The building block at a glance

Content Strategy

360°

2

2

Integrations

Content management system (CMS)

+2

1

User-centeredness: create content according to need and context

Value stream stage: Discovery

4

3

4