Classification
2- Complexity
- Medium
- Impact area
- Business
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Strategies and metrics for keeping existing customers or users engaged with a product, reducing churn and increasing long-term value.
360° overview
Six perspectives place the building block in context. The numbers show where each perspective continues in the reading path.
The building block at a glance
Product Retention
360°
Integrations
Customer data platform (e.g., Segment, RudderStack)
+2
Focus on core metrics like retention rates and CLTV.
Value stream stage: Iterate