Classification
2- Complexity
- Medium
- Impact area
- Organizational
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A behavioural-economics and design model showing how small changes in choice architecture can influence behaviour without restricting options. Nudges are used in policy, health and product design to encourage better decision-making.
360° overview
Six perspectives place the building block in context. The numbers show where each perspective continues in the reading path.
The building block at a glance
Nudge Theory
360°
Integrations
Product analytics tools (e.g. Google Analytics)
+2
Design defaults: presets strongly influence choices
Value stream stage: Discovery