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User research collects qualitative and quantitative insights about users’ needs, behaviours, and contexts to inform product decisions. It combines interviews, surveys, observation and testing to validate assumptions and prioritise features. Results guide design, strategy and measurement across discovery and delivery phases.
Use this profile to understand the building block briefly, place it in the model, and switch to the 360° assessment when needed.
Executable approach: can be applied and produces an outcome.
What organizes, connects, or makes decisions possible.
User research systematically examines what people need, do, and experience so products and services rest on evidence.
User research has roots in human-computer interaction and human-centered design; Usability.gov and the GOV.UK Service Manual made its methods and workflows accessible to practitioners.
Clarify the research goal and audience, choose qualitative or quantitative methods, collect data, interpret it in context, and translate findings into decisions.
A decision-relevant question the investigation should clarify.
A planned procedure for collecting or analyzing knowledge about use.
A traceable observation or statement supporting an insight.
User research reduces assumption risk and aligns design with actual needs and behavior.
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No structure path available.
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