ADKAR Model
The ADKAR model is a practical change-management approach that defines five sequential elements required for successful change: Awareness (understanding the need for change), Desire (motivation to support and participate in the change), Knowledge (knowing how to change), Ability (being capable of implementing the change in daily work), and Reinforcement (sustaining the change through feedback, recognition, and governance). ADKAR is used to plan change initiatives in a structured way, make progress observable, and identify adoption barriers at both individual and organizational levels. The model is applicable to strategic transformations as well as operational change initiatives and is commonly used to prioritize change activities and tailor interventions.
This block bundles baseline information, context, and relations as a neutral reference in the model.
Definition · Framing · Trade-offs · Examples
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