Customer Experience Map
A Customer Experience Map visualizes customers' experiences, expectations and pain points across all touchpoints. It aligns emotions, channels and internal processes over time and enables systematic identification and prioritization of improvement opportunities. It provides a shared basis for cross-functional teams and informs strategic product and service decisions.
This block bundles baseline information, context, and relations as a neutral reference in the model.
Definition · Framing · Trade-offs · Examples
What is this view?
This page provides a neutral starting point with core facts, structure context, and immediate relations—independent of learning or decision paths.
Baseline data
Context in the model
Structural placement
Where this block lives in the structure.
No structure path available.
Relations
Connected blocks
Directly linked content elements.