method#Product#Delivery#Idea Generation
Brainstorming
A creative technique for generating ideas and solutions in a group.
Brainstorming is a collaborative method for gathering ideas that allows team members to develop creative solutions in an open environment.
Maturity
Established
Cognitive loadLow
Classification
- ComplexityLow
- Impact areaOrganizational
- Decision typeDesign
- Organizational maturityFoundation
Technical context
Integrations
Online collaboration toolsIdea management softwareProject management tools
Principles & goals
Foster creativityOpenness to all ideasStrengthen teamwork
Value stream stage
Discovery
Organizational level
Team
Use cases & scenarios
Use cases
Scenarios
Compromises
Risks
- Unrealistic ideas
- Injury from dominant voices
- Lack of decision-making
Best practices
- Set rules for the session
- Promote an open mindset
- Document ideas
I/O & resources
Inputs
- Topic suggestions
- Participant list
- Resource materials
Outputs
- Creative ideas
- Results and plans
- Conceptual drafts
Description
Brainstorming is a collaborative method for gathering ideas that allows team members to develop creative solutions in an open environment. This technique promotes idea exchange and can be applied in various contexts.
✔Benefits
- Diverse ideas
- Creative problem-solving
- Increase in team spirit
✖Limitations
- Unstructured ideas
- Difficulties in implementation
- Groupthink may occur
Trade-offs
Metrics
- Number of generated ideas
Measures the amount of ideas generated in the session.
- Creativity points
Evaluation of the creativity of proposed ideas.
- Implementation rate
Percentage of implemented ideas after the session.
Examples & implementations
Innovation Workshop
A workshop for generating ideas for new technologies.
Marketing Letters
Development of creative content for marketing letters.
Team Building Activity
A team-building activity to foster creative thinking.
Implementation steps
1
Clarify goals and expectations
2
Send invitations
3
Gather resources
⚠️ Technical debt & bottlenecks
Technical debt
- Lack of creative resources
- Lack of participant engagement
- Insufficient tracking of ideas
Known bottlenecks
GroupthinkPrejudicesLack of structure
Misuse examples
- Arriving unprepared for the session
- Ignoring important voices
- Leaving the discussion
Typical traps
- Seeing the session as a formal obligation
- Criticizing ideas too quickly
- Allowing biased opinions to prevail
Required skills
Communication skillsCreativityTeamwork
Architectural drivers
Flexibility in thinkingCustomer-centric approachInnovation potential
Constraints
- • Time limitations
- • Resource availability
- • Team size