Catalog
concept#Product#Software Engineering#Analytics#Delivery

User Experience Design

User Experience Design shapes interactions, information architecture and perception of digital products to meet user goals and business outcomes.

User Experience Design (UXD) is the discipline of shaping interactions, behaviors and perceptions across digital products and services.
Established
Medium

Classification

  • Medium
  • Business
  • Design
  • Intermediate

Technical context

Analytics platforms (e.g., Google Analytics, Matomo)Design systems and component librariesProduct and development workflows (CI/CD)

Principles & goals

User-centeredness: design decisions are based on empirical insights.Iterative work: fast validation through prototypes and tests.Consistency: reusable components and clear patterns foster reliability.
Discovery
Enterprise, Domain, Team

Use cases & scenarios

Compromises

  • Wrong assumptions from unrepresentative tests lead to bad decisions.
  • Overemphasis on aesthetics instead of usability.
  • Inconsistent implementation across teams reduces user trust.
  • Involve real users in tests early.
  • Cross-functional collaboration between design, product and engineering.
  • Define measurable success criteria and monitor them.

I/O & resources

  • User and market analyses
  • Existing analytics and usage data
  • Product goals and technical constraints
  • Personas and user journeys
  • Prototypes and interaction specifications
  • Measurable UX KPIs and test findings

Description

User Experience Design (UXD) is the discipline of shaping interactions, behaviors and perceptions across digital products and services. It combines research, interaction design, and visual communication to meet user needs and business goals. UX design guides decisions about functionality, information architecture, and usability throughout the product lifecycle.

✔

  • Improved user satisfaction and lower drop-off rates.
  • Clearer product priorities through user research.
  • More efficient development thanks to design systems and guidelines.

✖

  • Outcomes depend on data quality and representativeness of users.
  • Long-term value requires continuous investment.
  • Context differences between user groups can limit generalizability.

  • Task Success Rate

    Share of tasks successfully completed by users.

  • System Usability Scale (SUS)

    Standardized questionnaire for assessing usability.

  • Time on Task

    Time required to complete defined tasks.

Reducing registration drop-offs

An e-commerce provider used analytics and testing to simplify form steps and increased conversion by 18%.

Design system rollout

A SaaS company implemented a design system to increase consistency and speed feature delivery.

Accessibility compliance

Targeted adjustments and testing made the web app WCAG-compliant and improved user satisfaction.

1

Stakeholder alignment and goal definition

2

Rapid hypothesis formation and prioritization

3

Build prototypes and test iteratively

4

Introduce and document a design system

5

Measure results and continuously optimize

⚠️ Technical debt & bottlenecks

  • Outdated components without accessibility updates.
  • Inconsistent CSS/components hinder changes.
  • Missing documentation of the design system.
Lack of user dataMissing design resourcesInconsistent component library
  • Interpreting A/B tests without qualitative follow-up.
  • Creating personas without a data-based foundation.
  • Rolling out a design system without training or governance.
  • Quick cosmetic changes instead of root-cause analysis.
  • Focusing on vanity metrics instead of real user goals.
  • Unclear success criteria lead to endless iterations.
User research and interviewing techniquesInteraction and information architecturePrototyping and usability testing
UsabilityAccessibilityConsistency across products
  • • Budget and time constraints for research
  • • Technical limitations of the platform
  • • Regulatory requirements (e.g., accessibility)