Growth Map
A concept for strategic planning and visualization of growth opportunities.
Classification
- ComplexityMedium
- Impact areaBusiness
- Decision typeDesign
- Organizational maturityIntermediate
Technical context
Principles & goals
Use cases & scenarios
Compromises
- Incorrect prioritization can lead to resource waste.
- Over-reliance on data can lead to biases.
- Market changes can affect the relevance of the Growth Map.
- Regularly review growth strategies.
- Involve all relevant stakeholders.
- Maintain flexibility in strategy adjustments.
I/O & resources
- Market Research
- Customer Feedback
- Competitive Analyses
- Growth Strategies
- Product Ideas
- Prioritized Initiatives
Description
The Growth Map is a strategic tool that helps companies identify and prioritize growth opportunities. It provides a visual representation of markets, products, and customer needs to make informed decisions and allocate resources effectively.
✔Benefits
- Improved Decision Making
- Efficient Resource Utilization
- Increased Growth Opportunities
✖Limitations
- May be limited in highly regulated markets.
- Requires comprehensive market research.
- Can be time-consuming to gather all data.
Trade-offs
Metrics
- Revenue Growth
Measurement of revenue increase over a specific period.
- Market Share
Company's share of the total market.
- Customer Satisfaction
Assessment of customer satisfaction with products or services.
Examples & implementations
Successful Product Launch
A company used the Growth Map to plan the launch of a new product, resulting in a 30% increase in revenue.
Expansion into the Asian Market
By applying the Growth Map, a company successfully expanded into the Asian market and doubled its market share.
Optimization of Resource Allocation
A company improved its resource allocation by using the Growth Map, leading to higher efficiency.
Implementation steps
Conduct market research and gather data.
Identify and evaluate growth opportunities.
Develop and implement strategic plans.
⚠️ Technical debt & bottlenecks
Technical debt
- Outdated technologies that are no longer supported.
- Insufficient documentation of processes.
- Lack of integration between systems.
Known bottlenecks
Misuse examples
- Incorrect prioritization of growth initiatives.
- Insufficient market research before launch.
- Over-focus on short-term gains.
Typical traps
- Assuming past successes guarantee future results.
- Ignoring market changes.
- Failing to consider customer needs.
Required skills
Architectural drivers
Constraints
- • Regulatory Requirements
- • Budget Constraints
- • Internal Policies