Classification
2- Complexity
- Medium
- Impact area
- Organizational
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A structured method to visualize and analyze customer experiences across touchpoints.
360° overview
Six perspectives place the building block in context. The numbers show where each perspective continues in the reading path.
The building block at a glance
Customer Journey
360°
Integrations
CRM system (e.g., Salesforce)
+2
Customer focus before channel optimization
Value stream stage: Discovery