Classification
2- Complexity
- Medium
- Impact area
- Business
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Systematic approach to collecting and analyzing market, customer, and competitor data to support decision making.
360° overview
Six perspectives place the building block in context. The numbers show where each perspective continues in the reading path.
The building block at a glance
Market Research
360°
Integrations
CRM systems (e.g., Salesforce)
+2
Test early and iterate
Value stream stage: Discovery