Catalog
concept#Product#Delivery#Performance Management

Key Performance Indicator (KPI)

KPI is a measurable number that evaluates the success of a company or a specific activity.

KPIs are critical for management as they provide a basis for performance evaluation.
Established
Medium

Classification

  • Medium
  • Business
  • Design
  • Intermediate

Technical context

CRM SystemsData Analysis SoftwareBusiness Intelligence Tools

Principles & goals

Measurability of GoalsTransparency in PerformanceRegular Review
Iterate
Enterprise, Domain, Team

Use cases & scenarios

Compromises

  • Wrong KPI Selection
  • Outdated Data
  • Excessive Dependence on KPIs
  • Regular KPI Reviews
  • Ensure Data Quality
  • Transparent Communication through KPIs

I/O & resources

  • Identify Data Sources
  • Define Goals
  • Involve Stakeholders
  • KPI Dashboards
  • Performance Analyses
  • Strategic Recommendations

Description

KPIs are critical for management as they provide a basis for performance evaluation. They help organizations set goals, monitor progress, and make informed decisions.

  • Improved Decision Making
  • Targeted Resource Allocation
  • Clear Success Metrics

  • Can be subjectively interpreted
  • Focus on quantitative data
  • Risk of misinterpretation

  • Revenue Growth

    Measures the increase in revenue over a specific period.

  • Customer Satisfaction

    Evaluates customer satisfaction with products or services.

  • Retention Rate

    Shows the percentage of customers who remain loyal to the company.

Success Monitoring in a Sales Team

Use of KPIs to assess sales performance and increase revenue.

KPI-Supported Project Evaluations

Implementation of KPIs to enhance project management and efficiency.

Monthly Market Analyses to Identify Trends

Conducting monthly analyses to detect market shifts.

1

Define Goals and KPIs

2

Integrate Data Sources

3

Create Reporting System

⚠️ Technical debt & bottlenecks

  • Outdated Analysis Tools
  • Lack of Technical Documentation
  • Obsolete Process Models
Data QualityLack of TrainingTechnology Dependency
  • Using Inaccurate Data for KPI Calculation
  • Overrating KPIs in Decision Making
  • Not Considering Qualitative Data
  • Not Aligning KPIs with Business Goals
  • Neglecting Data Security
  • Inadequate Employee Training
Analytical ThinkingData InterpretationProject Management
Transparent CommunicationAgility in PlanningTechnological Support
  • Limited Resources
  • Data Availability
  • Budget Constraints