Classification
2- Complexity
- Medium
- Impact area
- Business
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Evidence-based study of human decision-making used to design interventions, experiments and choice architectures for better products and policies.
360° overview
Six perspectives place the building block in context. The numbers show where each perspective continues in the reading path.
The building block at a glance
Behavioral Science
360°
Integrations
Analytics platforms (e.g., Google Analytics, Mixpanel)
+2
Evidence over intuition: base decisions on data and experiments
Value stream stage: Discovery