BCT Change Techniques Taxonomie
Classification system for systematically organizing evidence-based behavior change techniques (BCTs) to plan, describe, and evaluate interventions.
Classification
- ComplexityMedium
- Impact areaOrganizational
- Decision typeArchitectural
- Organizational maturityIntermediate
Technical context
Principles & goals
Use cases & scenarios
Compromises
- Over-governance from overly rigid categories
- Inconsistent usage without clear policies
- Taxonomy becoming outdated due to lack of maintenance
- build iteratively instead of big-bang
- involve stakeholders early and document decisions
- support automatic mapping from inventory data
I/O & resources
- system inventory and service catalog
- process and organization documentation
- stakeholder interviews and domain terms
- taxonomy glossary and category tree
- mapping table of systems to categories
- governance policies and role matrix
Description
The BCT taxonomy (Behavior Change Techniques) is a behavioral science classification system that standardizes the description of recurring, observable techniques used to change behavior. It helps teams plan interventions consistently, document them precisely, and evaluate them comparably by providing shared terminology and categories for techniques such as goal setting, feedback, self-monitoring, or reinforcement. This improves communication between research and practice and increases traceability of interventions in organizations and digital products.
✔Benefits
- Improved cross-domain communication
- Better prioritization of modernization projects
- Clearer responsibilities and interfaces
✖Limitations
- Not all business requirements can be strictly categorized
- Maintenance effort increases with granularity
- May initially cause resistance in the organization
Trade-offs
Metrics
- taxonomy coverage
percentage of systems/services assigned to a category.
- number of governance exceptions
number of approved deviations from taxonomy rules per quarter.
- time to decision
average time from request to decision for classification questions.
Examples & implementations
Onboarding improved activation rate
A team structured onboarding interventions using BCTs (e.g., goal setting, feedback) and could test variants more systematically.
Change program becomes comparable
Multiple initiatives were described via BCTs, making overlaps visible and gaps actionable.
Intervention library for teams
An internal playbook mapped proven interventions to BCT categories, improving reuse and consistency.
Implementation steps
scoping: identify relevant domains and stakeholders
design initial taxonomy and validate with core team
rollout, training and embed in governance processes
⚠️ Technical debt & bottlenecks
Technical debt
- undocumented legacy mappings
- manual mapping without automation
- dependencies on outdated integrations
Known bottlenecks
Misuse examples
- treating taxonomy as static document instead of living artifact
- using taxonomy to assign blame instead of clarifying
- forcing categorization of heterogeneous requirements
Typical traps
- confusing concept and implementation level
- unclear criteria for category assignment
- lack of alignment with data and integration teams
Required skills
Architectural drivers
Constraints
- • organizational willingness to change
- • availability of domain experts
- • technical integration capability of systems